I'm a former tech writer / analyst and student of Film (working on a screenplay) -- this blog offers up a mix of my ramblings, debates, with some trend watching, or other various rants on things in the media




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author : Henry Cruz


    Tuesday, September 11, 2007

    NBC dumps iTunes...goes to Amazon?

    POST A COMMENT


    Where have I been? -- wasn't aware that Amazon wanted some of that iTunes cash-e'

    Is it a smart move for NBC to move to Amazon...listen to this argument:

    Basics of What Happened

    This case can be summed in 5 basic steps:

    1. NBC’s sells shows on Apple’s iTunes Store at $1.99 per episode; contract comes up for renewal

    2. NBC tries to re-negotiate with Apple asking $4.99 per episode; Apple refuses to budge on price

    3. Negotiation goes public; NBC hoped “the people” would side with them, forcing Apple to concede

    4. Negotiations goes nowhere; NBC switches to Amazon’s Unbox service for Tivo
    Wheels fall off the bus

    *** 'But hey, I Love Zucker -- for renewing the very funny "30 Rock"



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