Monday, May 12, 2008 Saving-what-that-movie-will-do POST A COMMENT As heads-roll, over at the "Speed Racer" camp...The need-to-know-it-all-now-dorks - ('spoiler sites like: aintitcool - that feed off film titles, script-deals, and such...'before one frame is shot, also telling you everything that's in the film) -- saving us all the time of actually ever having to leave the house...gee, thanks. well, those same sites are offering "mixed reviews" to the yet-to-be-released INDY 3 - and Studio Exec's -- have their panties-in-a-bunch; wanting to avoid the "crash and burn" box office of that racer-clunker: "young males who love their action heroes almost as much as their personal computers." I wrote earlier on "How to Direct a blockbuster film" (read it here)...'old-school-ers like Speilberg need-to-remember that old adage: "Keep you enemies close." More than ever before, Consumers (and geeks-alike) now control the Buzz-machines...and in turn have become the gate keepers of the what's the next big thing. Take "Speed Racer," for example...to see where it all went all-wrong; Instead of attracting that R-rated Matrix audience, explains Cinemablend. They should have gone after 12-year-olds boyz. Exec's - "forgot to tell parents that this was a kids’ movie." - Basic marketing-101 in this new era... is to narrow the message to the target viewers...and let them build-up the buzz for you. In this youtube world, viewers not only will make content...they will voice their three cents..the biggest change in the new Hollywood — is the auteur. And mobilizing those people to tell your message to others. In todays world...everyone, and Anyone, can write, direct, produce and market videos without ever having to shake the hand of a Hollywood executive. The next generation of filmmakers, won't need any help from Hollywood. They can, and will, set the tone for what's-next! - and will be the first to tell others what they should do with their time. Check out this cool video primer on Emerging WEB Trends: Labels: Film, News Trends, web trends posted by Henry Cruz at 3:47 AM 0 Comments: Post a Comment << Home     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 .