- author : Henry Cruz
-
Thursday, May 08, 2008
Soap Dropping...and chicks!
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Highlighting what really drives innovation on the Net: 'chicks mean clicks,' said the genius myspace TV exec's - (which was bought by ubber-conservative Fox Network).
Using the same ain't broke-yet-trashy formula-that worked for the low-brow-Fox-Network...but, downsized for the short-attention-span-friendly web audience (tiny bite sized clips at 2 mins a pop).
This newest pitch sounds like a page from the pile of rejected-scripts from ABC's Ugly Betty:
Dirty Soap -(which plans to have babes, a murder mystery, racy double entendres) - The direct to web telenovela --(is a reworked '70s sitcom "Soap" about a dysfunctional family) -- with a PG-13 rating, to stay sponsor-friendly.
The one Note from the powers that be at Fox: "more women, preferably wearing as little as possible."
Of course, the cast are being paid slave wages of $100 a day, the union minimum, and shooting at their mini-studio in Baja, Mexico.
Hate to say it, but, they might have something..."I'll be watching!"
Source Business WeekLabels: myspace.com videos, News Trends, Web TV
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