author : Henry Cruz


    Tuesday, June 10, 2008

    Its the brain-power, stupid!

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    Talking 'bout the Future of the web yesterday, question came up:

    Q: 'Aside from this talk of "online video convergence" -- (and business musings -- on trends like co-creating) -- "can you name the next-big-thing online?"

    Me: "C'mon, don't be a dummy, one word: Brain-power - 'sorta like that movie 'Field of Dreams' ...'think-it' and they will come." -- to me it sounds like a way-too-obvious-concept...'til, I get hit with the follow-up:

    Q: "Brain-Power? - What does that really mean?"

    - Think Social Networking sites: And take it a step further and you get the inevitable future of the web. It's not going to be that much different from engaging the people you meet, or the business principle of a peer "master mind" group. Like one big board meeting of the minds.

    - Think open source alliances: And you'll see why Web 2.0 future methodologies lies more in "collaboration" and "sharing of ideas," -- exchanging opinions and experiences between peers, all across business, and certainly between business and the consumer. -- 'Kinda like a-big-orgy of like minded folks, 'cept sex is usually not an option.

    - Think music "Mash-Up" - or better -- (if you're a geek), think the Borg cube on Star Trek -- and how we'll all be assimilated into one big collective online.

    Going with the Borg collective visual - take a few clicks over to the Wiki-World, (that site Wikipedia.com is all about integrating brain knowledge)...except it's not shaped like a cube.

    Going with a Smashing-Up concept - take two popular songs from different artists -- to make a new single...mixing the two sounds.

    Whatever, the visual, the results are the same: one-big super powered "collective" brain - that utilizes the brainpower of others on that idea to make it better.

    The web will become one big voluntary -- or viral Mish-Mash -- that will end up looking like one big information dump -- (sniff at your own risk).

    'Not sure the "Wiki-way" has already been influencing how we will do things -- and going to be doing things in the future -- check how we got our latest presidential nomination and get back to me.

    'course -- as seen in this video clip -- there are down sides to having "too many cooks" in any kitchen...but, nobody said the future was perfect:



    Source: NY Times

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