- author : Henry Cruz
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Friday, August 29, 2008
Abercrummy: 'say no to Ugly?
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'Might need to change that to name to Abercrumbles -- with slumping profits 'sounds like that pricey-preppy-chain might need it's own fashion makeover: "As allowances dwindle and parents fret over their jobs and home values, the 'fresh, clean, simple and optimistic' look of American Apparel's hipster gear is gaining appeal," says the NY Post.
And it just might get uglier...
Speaking of Ugly, 'found this article on the 'Hierarchy of hotness' rules at Abercrombie & Fitch. Which basically says, 'You're either Abercrombie hot – or you're not. Hmmm...
Makes ya wonder if there are enough hot people to wear their clothes; And does this exclusion on the average Joe-buyer affects their bottom line? Opps, I guess it does.
One girl 'was pulled from a sales position on the floor...and shoved back to the stockroom to fold clothes.
In its defense the company says 'it is important to uphold the brand's image and maintain diversity in its stores.' -- "It's a hierarchy of hotness," says the Morning Dallas News.
"There's no real problem to discriminate against 'ugly' people," said one Lawyer. "The problem is when you define beauty to incorporate white, which it essentially does at Abercrombie."
Source: Dallas Morning NewsLabels: Business-101, capitalism, Clothes, College Students, Culture, economy, Fashion
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