Friday, August 15, 2008 Ads: Going for the online Gold! POST A COMMENT Those airbrushed pics of Eva Mendes doing nude twirls on a bed...might be worth a thousand words... But, that paper-trails drying up faster than expected -- as 2008 marks -- "the first time in U.S. history" television will get more advertising dollars than newspapers... All this comes while Internet Ads are lined up to "take over as the leading generator of advertising revenue..." "Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers." -- (according to VSS Data) TV's boost from the Olympics and upcoming presidential race has allowed it to -- "spike to $51 billion while newspapers sink to $46.8 billion..." "And once newspapers relinquish their lead, they aren't expected to regain it any time soon." But, NBCOlympics.com live multimedia has inadvertently set up onlines future's Ad model, especially as more and more Television viewers shift online. "Viewers can watch up to 20 feeds simultaneously. This in contrast to the 2004 and 2006 Olympics when NBC had little to offer in the way of online video..." With Television Ad-revenue expected to sink again in 2009, that leaves it wide-open for the Internet to take the gold sooner than expected. I'm the first to say we should all welcome the pending-death of print media; I mean think of all the trees we'll be saving. Speaking of death...'check out these Olypi-AD-misses: Source: Hollywood Reporter Labels: Ads, Beijing, Business-101, China, economy, Media Trends, News Trends, Print publication, TV Shows posted by Henry Cruz at 4:14 AM 0 Comments: Post a Comment << Home     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 . June 2008 . July 2008 . August 2008 . September 2008 .