- author : Henry Cruz
-
Monday, August 04, 2008
Don't call 'em "Whole-Pay-Check"
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A couple of years back I had a friend over -- complaining as usual about his job -- and then he spotted my Whole Foods shopping bags laying out in the kitchen.
"Oh man, you shop at whole-pay-check?" He says with a touch of disdain. "Only 'rich people shop there." -- Whole-Pay-Check, is what people have labeled the upscale market, -- meaning "shop at Whole Foods...'you'd better expect to spend your Whole-weekly-Paycheck there."
I remember I got a tinge of being "too uppity," for wanting quality foods...hey, it was really hard at the time to get fresh fruits and veggies....so, I especially understood the recent NY Times article outlining -- in these tough times -- Whole Foods needs to remake itself: "convincing people that Whole Foods Market can be an economical place to shop." -- Um, Yeah, good luck with that one.
"The company was once a Wall Street darling, but its sales growth was cooling even before the economy turned. Since peaking at the beginning of 2006, its stock has dropped more than 70 percent."
“I came for something else one day and was shocked to find the meat on sale, so I bought it and put it in the freezer,” adds one customer. I'll be checking them out again this week to monitor the price changes, and see if I come home with at least half my paycheck -- (and I'll write a follow up here).
A-Real estate side bar -- 'interesting thing about having a Whole Foods Market open up near you -- I learned watching HGTV -- are property values goes up. Mainly because whole foods will smartly only open up in college-friendly and areas where the average income and education level skews higher than the norm...
I know when I buy my new place...it's gonna be near a whole foods so, it'll hold that resale value -- (assuming they can keep their asses in business long enough).
Check out this Whole Foods video -- "inviting customers to show up for budget-focused store tours..."
Source: NY TimesLabels: economy, green living, Healthy Foods, News Trends, Obesity, Poverty Divide, rich and poor divide, Well-Balanced Life, Whole Foods
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