Tuesday, August 19, 2008 Should we Shame-out-the-Garbage? POST A COMMENT 'Some guilt is good for you. Like the Ten Commandments, engraved on stone tablets, passed along to Moses to offer to his flock of 'guilt-filled-hearts... 'reminding them each day of the divine law, and their 'sustainable-eco-duties: (1)'Thou shalt not waste, when you should recycle (2)'Thou shalt not use Styrofoam, because it'll never disintegrate... (3) 'Thou shalt be mindful about your daily impact on the environment. (4) 'Thou shalt religiously separate your cans, bottles and newspapers in those blue recycling bins 'So these will be the commandments of the green crusaders -- (a kick ass costume is optional -- because after all, being green should still be fun). If the Batman taught us anything with his fancy moves; 'Fear is a strong motivator. It's even spilling into the workforce, also looking for more of that street cred in environmental responsibility, adapting -- "Less packaging. More beautiful" -- green mantra... Not only makes for smart $$ business, it's yet another way to outdo the competition by saying you're much more green and ethical to our planet. 'Showing up other companies, by showing your company's blood runs extra green. One quick fix, suggested in Business Week, that'll give your workplace an instant membership in that in "go green" crowd: Throw down tiny wastebaskets for non recyclable trash; making workers empty them into a central dumpster...'makes them think twice before tossing out trash. "At California’s Sonoma State University, recycling rose by 55%...'as people put cans and bottles in their proper place instead of in newly installed five-inch-tall bins." How 'bout adding a special sign: 'Would Jesus Christ Refuse To Recycle? - 'I smell an Ad Campaign (that could replace those I honk for Jesus bumper stickers). Check out this video showing that shame strategy at work (in a green hotel): Source: Business Week Labels: An Inconvenient Truth, brain-power, Business-101, economy, Energy-101, environment, Go-green, green living, mudprint.com, Trash, Trends posted by Henry Cruz at 1:15 PM 0 Comments: Post a Comment << Home     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 . June 2008 . July 2008 . August 2008 . September 2008 .