Friday, August 15, 2008 Ads: Going for the online Gold! POST A COMMENT Those airbrushed pics of Eva Mendes doing nude twirls on a bed...might be worth a thousand words... But, that paper-trails drying up faster than expected -- as 2008 marks -- "the first time in U.S. history" television will get more advertising dollars than newspapers... All this comes while Internet Ads are lined up to "take over as the leading generator of advertising revenue..." "Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers." -- (according to VSS Data) TV's boost from the Olympics and upcoming presidential race has allowed it to -- "spike to $51 billion while newspapers sink to $46.8 billion..." "And once newspapers relinquish their lead, they aren't expected to regain it any time soon." But, NBCOlympics.com live multimedia has inadvertently set up onlines future's Ad model, especially as more and more Television viewers shift online. "Viewers can watch up to 20 feeds simultaneously. This in contrast to the 2004 and 2006 Olympics when NBC had little to offer in the way of online video..." With Television Ad-revenue expected to sink again in 2009, that leaves it wide-open for the Internet to take the gold sooner than expected. I'm the first to say we should all welcome the pending-death of print media; I mean think of all the trees we'll be saving. Speaking of death...'check out these Olypi-AD-misses: Source: Hollywood Reporter Labels: Ads, Beijing, Business-101, China, economy, Media Trends, News Trends, Print publication, TV Shows posted by Henry Cruz at 4:14 AM Thursday, August 07, 2008 Let the terrors...Beijing? POST A COMMENT They built it, so what. I'm ready to admit my interest in the spectacles of the Summer Olympics - (Yeah, Rah-rah-rah, Go USA!! -- and all that good stuff)... However, the Athletes doing their twirls -- going around and around in circles... ( ** big Yawn) ...that's all background fodder. Nobody cares about the shiny new stadium, or the neatly swept up streets...I live for the real life drama...like why director Steven Spielberg really withdraw as an adviser to the ceremonies...'yum, yum, gimme some of that. I'm Sure China designed everything to leave this wonderful impression for the world watching... But like watching the end of the movie the "Wizard of Oz" aren't we really waiting for a peek behind the red curtain... After reading about China's addictions to oil and ties to death in Dafur -- (loaded with all these human-rights injustices) -- How could any decent person focus on swimming relays? Don't you want to know about the lack of freedom of the press, and lack of freedom of expression...?? Its more like watching your-morbidly obese-good-girl-friend-graze on carrot sticks...sure, behind her back you nod sadly and pity her... but, we all know there's food stash of bad calories hiding in some closet calling her name at night...unless you buy into that big-boned or bad genes theory... The real sport in these Olympics will be hoping we get to see some dirty laundry aired...to lay witness to a train wreck over a bridge of really troubled waters...I'll be there with my tub of popcorn....Hoping someone will save the day....I'd be really juice to see Batman swoop in and save the day -- (but stuff like that only happens in the movies): Labels: Beijing, China, economy, ho-tackular, Olympics, race relations, receptions, rich and poor divide, USA posted by Henry Cruz at 5:22 AM     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 . June 2008 . July 2008 . August 2008 . September 2008 .