Friday, August 22, 2008 The world keeps getting...Greener POST A COMMENT Some trends are just good all around. Like if everybody decided to end extreme poverty, what would be the down side? So, because I'm starting to tip-toe towards a lighter carbon footprint, I've decided to pass along a few tips that came accross my desk. Here are a few 411-links to get ya thumbs-greener: - Want to Be a Green Mommy? - There's Oil in that cartridge! - Jay Leno's smart car advice - Millions of Gallons of Bio Diesel from Algae? - Big Apple gets a windfarm? - Eco-Swapping: hand-me-down Parties? - Hydrogen Power...from Water? - Eco-Clubs powered by Sweat equity ** (Note, these are from my sister eco site, Muprint.com, but ya'll can add your own Green friendly links by leaving me a comment - no spam, just helpful info please). Labels: Business-101, Energy-101, fuel economy, green living, Media Trends, mudprint.com, Well-Balanced Life posted by Henry Cruz at 11:12 AM Friday, August 15, 2008 Ads: Going for the online Gold! POST A COMMENT Those airbrushed pics of Eva Mendes doing nude twirls on a bed...might be worth a thousand words... But, that paper-trails drying up faster than expected -- as 2008 marks -- "the first time in U.S. history" television will get more advertising dollars than newspapers... All this comes while Internet Ads are lined up to "take over as the leading generator of advertising revenue..." "Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers." -- (according to VSS Data) TV's boost from the Olympics and upcoming presidential race has allowed it to -- "spike to $51 billion while newspapers sink to $46.8 billion..." "And once newspapers relinquish their lead, they aren't expected to regain it any time soon." But, NBCOlympics.com live multimedia has inadvertently set up onlines future's Ad model, especially as more and more Television viewers shift online. "Viewers can watch up to 20 feeds simultaneously. This in contrast to the 2004 and 2006 Olympics when NBC had little to offer in the way of online video..." With Television Ad-revenue expected to sink again in 2009, that leaves it wide-open for the Internet to take the gold sooner than expected. I'm the first to say we should all welcome the pending-death of print media; I mean think of all the trees we'll be saving. Speaking of death...'check out these Olypi-AD-misses: Source: Hollywood Reporter Labels: Ads, Beijing, Business-101, China, economy, Media Trends, News Trends, Print publication, TV Shows posted by Henry Cruz at 4:14 AM Tuesday, June 10, 2008 Its the brain-power, stupid! POST A COMMENT Talking 'bout the Future of the web yesterday, question came up: Q: 'Aside from this talk of "online video convergence" -- (and business musings -- on trends like co-creating) -- "can you name the next-big-thing online?" Me: "C'mon, don't be a dummy, one word: Brain-power - 'sorta like that movie 'Field of Dreams' ...'think-it' and they will come." -- to me it sounds like a way-too-obvious-concept...'til, I get hit with the follow-up: Q: "Brain-Power? - What does that really mean?" - Think Social Networking sites: And take it a step further and you get the inevitable future of the web. It's not going to be that much different from engaging the people you meet, or the business principle of a peer "master mind" group. Like one big board meeting of the minds. - Think open source alliances: And you'll see why Web 2.0 future methodologies lies more in "collaboration" and "sharing of ideas," -- exchanging opinions and experiences between peers, all across business, and certainly between business and the consumer. -- 'Kinda like a-big-orgy of like minded folks, 'cept sex is usually not an option. - Think music "Mash-Up" - or better -- (if you're a geek), think the Borg cube on Star Trek -- and how we'll all be assimilated into one big collective online. Going with the Borg collective visual - take a few clicks over to the Wiki-World, (that site Wikipedia.com is all about integrating brain knowledge)...except it's not shaped like a cube. Going with a Smashing-Up concept - take two popular songs from different artists -- to make a new single...mixing the two sounds. Whatever, the visual, the results are the same: one-big super powered "collective" brain - that utilizes the brainpower of others on that idea to make it better. The web will become one big voluntary -- or viral Mish-Mash -- that will end up looking like one big information dump -- (sniff at your own risk). 'Not sure the "Wiki-way" has already been influencing how we will do things -- and going to be doing things in the future -- check how we got our latest presidential nomination and get back to me. 'course -- as seen in this video clip -- there are down sides to having "too many cooks" in any kitchen...but, nobody said the future was perfect: Source: NY Times Labels: brain-power, Media Trends, web 2.0, web trends, Wiki-way posted by Henry Cruz at 6:58 AM Monday, May 26, 2008 Business-101: everyone's a co-creator POST A COMMENT "Everything that becomes digital eventually becomes free. There's almost no stopping it," says Chris Anderson (Wired Magazine) -- I wrote about this idea in an earlier blog: giving it away free online -(where you would make money by later targeting smaller premium customers). But, now let's move on to the broader Future of Business online -- (noting successful examples as a foundation for the building blocks of the future: Google, Wikipedia, craigslist, and various free shareware software...). This trend, let's call it an "evolution" -- (or "revolution" -- depending on which side of the fence you sit on) -- leaves the happy-online-user no-longer-willing-to pay for information-content -- (think of it as a Wikipedia-business-model to wrap your brain around it...or using every one's brain-power to make our next set of fancy new toys). Welcome to "Co-create" - that new buzz world you'll be hearing about if you wanna stay in business; 'the success of all new businesses will now depend on more "consumer-oriented" experiences to survive... "The idea is that...companies no longer invent new products and services on their own." claims Fortune Magazine. "They create them along with their customers, and they do it in a way that produces a unique experience for each customer." Bottom line: No longer can business shove a one-size-fits-all..."The whole user experience is co-created." -- or rather driven by the brain-power-of-the-masses; and then made unique to each individual customer...'guessin BK's most famous slogan had it right when they said: "Have It Your Way." Source: Fortune Magazine here's a 101-video, with Wikipedia's founder Jimmy Wales: Labels: Business-101, co-create, Media Trends posted by Henry Cruz at 7:24 PM Wednesday, May 21, 2008 Tanning-Lines of Commerce POST A COMMENT When Artist push the limits, it's called a social statement... What about this new Liquor ad -- for "Cabana Cachac" - leaving little to the imagination...except a killer tan-line: That company, in defense, offered: "it has an art feel to it that is very relevant." - hmmm, but will anybody really notice the bottle of Cachac? Source: Women's Wear Daily Labels: Ads, Art versus Commerce, Culture, Media Trends posted by Henry Cruz at 2:45 AM     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 . June 2008 . July 2008 . August 2008 . September 2008 .