Friday, August 15, 2008 Ads: Going for the online Gold! POST A COMMENT Those airbrushed pics of Eva Mendes doing nude twirls on a bed...might be worth a thousand words... But, that paper-trails drying up faster than expected -- as 2008 marks -- "the first time in U.S. history" television will get more advertising dollars than newspapers... All this comes while Internet Ads are lined up to "take over as the leading generator of advertising revenue..." "Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers." -- (according to VSS Data) TV's boost from the Olympics and upcoming presidential race has allowed it to -- "spike to $51 billion while newspapers sink to $46.8 billion..." "And once newspapers relinquish their lead, they aren't expected to regain it any time soon." But, NBCOlympics.com live multimedia has inadvertently set up onlines future's Ad model, especially as more and more Television viewers shift online. "Viewers can watch up to 20 feeds simultaneously. This in contrast to the 2004 and 2006 Olympics when NBC had little to offer in the way of online video..." With Television Ad-revenue expected to sink again in 2009, that leaves it wide-open for the Internet to take the gold sooner than expected. I'm the first to say we should all welcome the pending-death of print media; I mean think of all the trees we'll be saving. Speaking of death...'check out these Olypi-AD-misses: Source: Hollywood Reporter Labels: Ads, Beijing, Business-101, China, economy, Media Trends, News Trends, Print publication, TV Shows posted by Henry Cruz at 4:14 AM Wednesday, August 06, 2008 Women pick babies over naked men... POST A COMMENT In tough economic times, with even fewer people buying print magazines -- (Bloomberg reports Magazine ad sales down 8.2 percent in 2008)...'it might be time to make some tougher choices at the newsstands. Two extremes in that world catering to Women tastes might showcase what women really want: Playgirl's editor-in-chief, just confirmed the magazine is indeed halting its print operation. "Playgirl is going all-Web. The last print issue will be the comes out Nov. 18," -- I personally never met a female who would actually buy a copy of Playgirl. 'Sure they'll be a few mourning the end of the magazine -- (talking about how they only read the great articles)...but, I'd be first to speculate women don't just want your standard manporn; they'd rather get their fill in what you read in romance novels -- where there's some degree of sensuality -- and not just still pictures. "Women rather look at pictures of other women," says my good-girlfriend...adding -- "They like to compare." 'We could simply blame it on the Internet -- (where I hear you can get just about any porn niche imaginable). On the flip side was the recent frenzy to spend millions for pics of celebrity babies...'which also says a mouthful about our society. So are magazines -- like the world of fashion -- trading down for an even younger face? "New mothers feel a connection to these celebrities as if they were family members," says USA Today. "So there's a natural inclination to want to see the baby pictures of someone you care about..." Sounds like, for women at least, pictures of other-peoples-kids win-over in this very informal study of people I know...'so, go figure. I'm sure we can find some government agency out there to russle up a full investigation on these very important issues. Source: Media Bistro Labels: Business-101, Magazines, Print publication, web trends posted by Henry Cruz at 3:20 PM     ARCHIVES October 2005 . November 2005 . December 2005 . August 2007 . September 2007 . October 2007 . November 2007 . December 2007 . March 2008 . April 2008 . May 2008 . June 2008 . July 2008 . August 2008 . September 2008 .